Vogue shows off all six brands The January Furniture Show, NEC Birmingham, 24 – 27 January 2016. Hall 5, stand C45

Vogue Beds will be displaying key products from the Vogue, Repose, Sports Therapy, Swift Mattress range, and successful flagship collection, The Hampton Bed Company. Limelight will be displaying new, innovation bedstead designs alongside. The mattresses in the Hampton Collection have a 4-tier side stitching, embroidered labels, improved spring units and feature spring counts from a single layer 1,000 unit to a 7,000 five layer unit.

At last year’s January Furniture show, Vogue Beds launched the Gel Feel Range which, in the past year, has proven to be a massive hit. Two models were showcased - the Rhapsody Gel 1000 and the Aura Gel. These two models became popular and, due to the success, a further two models - the Serene Gel 2000 and the Cloud Gel 1500 - were added. Vogue Beds was also the first to introduce a Gel-feel mattress in a vacuumed-packed format.

The newly-revamped Swift Roll-Up collection was launched in June and has received positive feedback. Swift Roll-Up Mattresses, originally established back in 2009, has come a long way. Bespoke mattresses, in memory foam, latex and now gel, can be produced in a variety of sizes. They are all vacuum-packed for easy storage and distribution; fast delivery is guaranteed! The mattresses have been designed for durability, comfort and affordability at the very core. The six models - K zone, Memory 100, Memory 200, Blu Cool Memory 400, Blu Cool Memory 600, New Gel Feel 300 and Talalay Latex 300 - all provide outstanding levels of comfort and each mattress has an enhanced high-density, polyurethane foam interior with a high resilience core for optimum core and longevity. The mattresses also have varying depths of Memory Foam, Latex or Gel.

In July, Vogue Beds started a new DHD service – two working days, two people, white-glove service, and room of choice (with optional removal of packaging and old product available as an additional extra). This was a great opportunity for customers to allow Vogue to take the strain and ensure their customers get what they want, when they want - with no hassle, booked in and delivered within an agreed time window. Another benefit is the reduction of having to make two deliveries (or wait for both your suppliers to deliver products to you); order a product from both Vogue (mattresses) and Limelight (bed frame) at the same time and these will both be delivered to the customer at the same agreed time.

Also last year, Vogue Beds’ very own Managing Director, Ebrahim Patel, became the new president of the National Bed Federation (NBF). Ebrahim took over the role from Stuart Hibbert, managing director, of Breasley Consumer Products. “We’re delighted to be exhibiting at the Telford Show again this year for the 6th time running and being president this year makes it a lot more exciting, especially as broadcaster, Gyles Brandreth, is returning to host the gala dinner. I have a great feeling about the show this year and look forward to meeting you all there” said Ebrahim.

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