Vogue Beds

News releases

June 2006...

For exceptional comfort: Vogue’s Vasco Comfort

Vasco roomset Vasco

In response to customer demand, Vogue Beds has launched the Vasco Comfort bed to complement the other two options in the company’s advanced Dura Collection. The Vasco Comfort boasts 70mm memory elastic foam providing superb comfort by gently conforming to the body’s shape. As the user’s temperature rises, the foam softens to give exceptional comfort. The actual composition of the new mattress gives greater softness as the memory foam is laid on a multi-zoned polyurethane foam unit. This fabrication method is based upon Vogue’s popular electric adjustable bed range.

For aesthetic appeal, the mattress is covered in superior Jacquard fabric with luxurious polyester hypoallergenic fittings. Hand tufted on a no-turn mattress, the new Vasco Comfort simply offers the optimum good night’s sleep. “Memory foam technology has significantly enhanced the sleeping experience,” comments Vogue managing director, Ebrahim Patel. “The mattress gives maximum localised support because it moulds to every part of the body at all times, slowly reforming after indentation.” The memory foam concept alleviates problems caused by the insufficient support and inadequate pressure relief associated with conventional spring interior mattresses.

“The addition of the Vasco Comfort to the Dura Collection extends the choice for customers,” concludes Ebrahim. “It fully conforms to all stringent fire and flammability regulations and it is available in a comprehensive range of six sizes, from single to super king size, at very competitive prices.”

Vogue Beds is at the forefront of bed design, formed 16 years ago to manufacture luxury divan mattresses and bases. In 1999, Ebrahim Patel formed Limelight Beds with Aiyub Sidat to import and handle metal beds and bedsteads, so that retailers enjoy the widest possible choice of advanced bed options.